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PINEWOOD
The Pinewood Story
by folks, for folks
We live as we learn, not a distant brand but instead at the heart of reality. Rooted in Småland, we are a family where everyone belongs. Everything we do is for real, we are one with our consumers. Each seam in each garment is designed with experience, expertise and care, in Värnamo. Our inspiration comes from how folks actually do things, not from how we want them to do. We are driven by commonsense, stubbornness, curiosity and a bit of Småland’s ingenuity. Proud to be local – in Småland, Sweden. Community is a strength. Pinewood is the result of determined collaboration. We know this. We love this.
Pinewood. At the heart of reality.
Credibility
When we say something, we mean it.
Pinewood is its own harshest critic, and everything Pinewood does must pass through a needle's eye of honesty and truth. Pinewood's foundation is lowering the barrier to nature for as many people as possible by making it safe, simple, and accessible Continuing to live by the above is important to them and they have never been interested in creating extravagant images that don't follow their philosophy and what they stand for. When they promise something, they mean it. When they show something, it has happened for real.
Innovation
We find smart and functional solutions.
As Swedish entrepreneurs, they will always be motivated by the idea that things can be improved slightly. It's not always about being open to new technologies for a Nordic environment, but rather about devising clever solutions that perfectly fit their outdoor habits. But it's also about the surface sensation of Scandinavian design, while the content is packed with precisely the features required for full focus on the moment, regardless of season or weather. Hoods that move with you, accessible ammunition compartments, and waterproof hiking gear. To enhance the day in the woods, by the lake, or on the mountain with additional thought-out details.
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